VELAVAN JV

Led comprehensive end-to-end UX audits of Fiery Command WorkStation and print-production tools, combining heuristic evaluation with operator contextual inquiry to identify critical pain points across job submission, color management, and queue workflows.

Redesigned core digital front-end (DFE) task flows, significantly reducing operator clicks and cognitive load during high-volume job setup, imposition, and finishing processes.

Translated complex audit findings into prioritized, data-informed recommendations, successfully influencing product directors and engineering leadership to shape strategic roadmap priorities.

Collaborated closely with Product Managers and development leads on advanced workflow-automation features (preflight, job routing, RIP settings), leveraging AI-assisted tools (ChatGPT/Claude, Figma AI) to accelerate documentation and exploration.

Designed the web app for AiDash's Intelligent Sustainability Management System (ISMS), a satellite + AI SaaS platform utilized by major UK utilities and conservation bodies across 2,000+ sites and 18,500+ habitats.

Developed map-based interfaces for the Land module, derived from field-team contextual inquiry, enabling users to interpret satellite-derived habitat classifications and biodiversity scores across thousands of hectares, effectively replacing surveys costing up to 20 times more.

Created dashboards for the Carbon / Natural Capital module, surfacing 98.5% ground-validated carbon stock, emissions baselines, and offset opportunities in alignment with net-zero targets.

Structured compliance reporting to package ISMS outputs into audit-ready ESG disclosures, reducing client analysis time from months to days and cutting assessment costs by 70-90%.

Led a small design team in designing user experiences for Hubble's smart baby monitors, security cameras, and connected-home devices across iOS, Android, and web, while mentoring junior designers on interaction patterns and stakeholder communication.

Redesigned critical device setup flows, including Wi-Fi configuration, firmware updates, and account linking, leveraging support and session data to significantly reduce user drop-off and support escalations.

Owned the live-streaming interface (pan/tilt, two-way audio, motion alerts), balancing rich functionality with a calm, low-anxiety experience for parents.

Designed cloud-recording subscription flows, optimizing for conversion and churn data to enhance user retention and revenue.

Designed high-fidelity interfaces for a real-estate marketplace, impacting millions of users through property search, listing pages, and builder microsite templates across web and mobile platforms.

Produced comprehensive campaign and tradeshow assets, supporting marketing, product, and brand initiatives during a period of rapid company growth and acquisition.

Awarded 'Best Hack in Innovation' in 2015, demonstrating creative problem-solving and innovative design capabilities.

Established the company's first brand identity and visual language across web, social, print, and event signage, directly linking design choices to improved enrollment outcomes and brand consistency.